Looks like 3 big US newspapers support Barack Obama (you do know who he is right?) for the next President of the United States!
Los Angeles Times
Washington Post
Chicago Tribune
Other influential people such as the former Secretary of State Colin Powell has also endorsed Obama. Meanwhile, other US newspapers have also endorsed John McCain, Obama's rival in the presidential bid.
We are all familiar with the concept of endorsement. We have Olympics athletes endorsing certain products. Many soccer teams endorse various other companies which in turn, provide funding and other forms of financial support. Endorsement itself is similar to advertising. The difference is that in endorsement, you have an influential entity supporting the use or purchase of a product. In fact, endorsement is actually a type of advertising, if you look at it in that sense. Tiger Woods endorsing a watch is an advertisement too.
Now, we have newspapers endorsing presidential candidates. This time the subject which is being endorsed is not a product but a person. A presidential candidate to be precise. The endorser is none other than a newspaper, which is a source of media. I find this extremely odd and this brings into mind some of the media theories in communications.
According to Charles Wright, the media has 4 purposes. Namely to inform (surveillance), provide analysis (correlation), educate (cultural transmission), and lastly, to provide entertainment. If this is the case, what is the media trying to do when they endorse a presidential candidate? Ideally, the media is supposed to report unbiased news and the truth. Of course, this is unlikely in reality. The act of endorsing Obama means that the newspaper is biased against McCain and in support of Obama.
In the agenda setting function of media theories of communication, we learn that media content has many influences. These include political groups. Many political groups will benefit if they have the endorsement of a prominent media source. This is because the media is a powerful tool in influencing the minds of the audience. This is emphasized especially in the powerful effects theory. In this case, the pro-Obama newspapers will tend to convince its readers that Obama is a better choice for president than McCain. Assuming all the readers follow their newspapers' line, Obama would have gained millions of supporters.
There are many issues concerning the media in the world today. Apart from this endorsing of presedential candidates, the issue of the freedom of speech is still another major one. Remember the uproar caused when a Danish newspaper published comics depicting Prophet Muhammad? Many Muslims (including myself) find that those depictions of the Prophet as something offensive. In this case, should we support censorship or freedom of speech? What do you think the media should be like? Should the media stick to reporting unbiased truth? Or should it be free to report whatever it likes? Is there a place for the government in the media process or should censorship be a thing of the past? Your views, your world!
As this may be the last post for this blog, I bid you guys farewell from the blogging world. I sincerely thank you wonderful people for commenting on my blog. If you have anything else you would like to discuss with me, please feel free to contact me! My email is somewhere around here...look for it yourself!